{"id":4300,"date":"2018-06-12T08:42:40","date_gmt":"2018-06-12T12:42:40","guid":{"rendered":"http:\/\/webgeeks.com\/?p=4300"},"modified":"2023-11-07T15:52:26","modified_gmt":"2023-11-07T20:52:26","slug":"roseanne-barr-twitter-mistake","status":"publish","type":"post","link":"https:\/\/webgeeks.com\/roseanne-barr-twitter-mistake\/","title":{"rendered":"Destroying a legacy in just one tweet \u2014 Roseanne Barr\u2019s implosion"},"content":{"rendered":"
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Roseanne Barr returned to television stardom this year with the reprisal of her eponymous and popular television series, but she then quickly crashed and burned this week when setting off a Twitter nuclear bomb, essentially destroying her show’s legacy (and her social media presence) in just one tweet.<\/p>\n

The comedian and actress resorted to a disappointingly uncreative and racist message by using an ape analogy to describe Valerie Jarrett, a former administration official working for president Barack Obama. Despite the rise of relatively unchecked online bigotry in recent years, Barr’s comment lit the fuse of her own destruction, illustrating in a flash how one inappropriate tweet can destroy a well-established and seemingly indestructible brand.<\/p>\n

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The revival of the hit television show Roseanne was an instant success, drawing in millions of viewers and making it the second-most watched program among scripted shows on television. That’s the power of a strong brand.<\/p>\n

But even the biggest brands can be toppled when you’re dealing with the power of social media. Done properly, these tools can be great for your enterprise. With time and effort, careful and appropriate posting, and a little wisdom, you can make your brand shine.<\/p>\n

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