{"id":3269,"date":"2017-02-24T16:27:56","date_gmt":"2017-02-24T21:27:56","guid":{"rendered":"http:\/\/webgeeks.com\/?p=3269"},"modified":"2023-11-08T12:25:17","modified_gmt":"2023-11-08T17:25:17","slug":"brand-consistency","status":"publish","type":"post","link":"https:\/\/webgeeks.com\/brand-consistency\/","title":{"rendered":"Online Branding & Brand Consistency"},"content":{"rendered":"
Advertisement<\/div>\"\"<\/a><\/div>\n

 <\/p>\n

Consistency is key when it comes to making sure that your brand is as visible as it can be. Without consistency, it\u2019s hard to build your brand to be the best it can be. But what steps need to be taken in order to ensure consistency? Today The Geeks will be giving you tips on how you can make sure your brand is consistent in order to benefit your local visibility!<\/p>\n

 <\/p>\n

NAP<\/u><\/h4>\n

You may have seen the acronym \u2018NAP\u2019 in business documents, articles or even just come up in conversation before. But do you know what it stands for? \u2018NAP\u2019 stands for \u2018Name\/Address\/Phone Number\u2019 and is easily the most important part of brand consistency.<\/p>\n

When uploading your brand to directories, social media pages and search engines it\u2019s important to keep your NAP consistent. Sounds easy right? Well what most people don\u2019t know is even the smallest details can effect your consistency. For example, on Google you may have your business address listed as \u201c111 Windsor Rd.\u201d while on Bing you have it listed as \u201c111 Windsor Rd\u201d. That period can make all the difference in your brand\u2019s consistency.<\/p>\n

A good idea to combat these mistakes is to make an easily accessible document where you can simply copy and paste the information to different directories. That way, you can rest easy knowing that the exact same information is all across the internet. Staying consistent with your NAP can mean a huge boost in online visibility!<\/p>\n

Advertisement<\/div>\"\"<\/a><\/div>\n

 <\/p>\n

 <\/p>\n

Imagery<\/u><\/h4>\n

Imagery is another important aspect in brand consistency. You see it all the time, even without realising it. Steve Jobs, Mark Zuckerberg, and many other brand advocates \u2013 what is something that they all had in common? What they had in common was consistency in their image \u2013 they wore the same thing to every event.<\/p>\n

This can be applied to brands as well. Look at your website colors compared to your flyers, pamphlets or any other piece of content. Are the colors consistent? Are the designs consistent? Something as simple as design style or color can make or break your brand\u2019s consistency.<\/p>\n

Advertisement<\/div>\"\"<\/a><\/div>\n

 <\/p>\n

 <\/p>\n

Why Is Consistency Important?<\/u><\/h4>\n

So with all this being said, why is being consistent so important to a brand? It\u2019s important because of the consumer \u2013 they want to know you. The benefit to being consistent is that it makes your brand recognizable. If you have uniform colors, those colors can be associated with your brand. You can even brand your address and phone number \u2013 it\u2019s often seen on law firm advertisements<\/p>\n

Having a consistent brand means that consumers will find it easier to associate certain things with you, and will also increase your visibility. Both these things are incredibly important to bettering your business and increasing sales! Remember, if you need help raising your local visibility The Geeks<\/a> can help!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Consistency is key when it comes to making sure that your brand is as visible as it can be. Without consistency, it\u2019s hard to build your brand to be the best it can be. But what steps need to be taken in order to ensure consistency? Today The Geeks will be giving you tips […]<\/p>\n","protected":false},"author":3,"featured_media":6592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[53],"tags":[],"class_list":["post-3269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nOnline Branding And Reputation Management | WebGeeks<\/title>\n<meta name=\"description\" content=\"When it comes to successful online branding and reputation management, consistency is the key! 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href=\"https:\/\/webgeeks.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","rttpg_excerpt":"  Consistency is key when it comes to making sure that your brand is as visible as it can be. Without consistency, it\u2019s hard to build your brand to be the best it can be. But what steps need to be taken in order to ensure consistency? Today The Geeks will be giving you tips…","_links":{"self":[{"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/posts\/3269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/comments?post=3269"}],"version-history":[{"count":0,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/posts\/3269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/media\/6592"}],"wp:attachment":[{"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/media?parent=3269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/categories?post=3269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/tags?post=3269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}