{"id":3228,"date":"2016-11-09T10:15:49","date_gmt":"2016-11-09T15:15:49","guid":{"rendered":"http:\/\/webgeeks.com\/?p=3228"},"modified":"2023-11-08T13:00:55","modified_gmt":"2023-11-08T18:00:55","slug":"how-to-market-to-millennials","status":"publish","type":"post","link":"https:\/\/webgeeks.com\/how-to-market-to-millennials\/","title":{"rendered":"How to Market to Millennials"},"content":{"rendered":"
Advertisement<\/div>\"\"<\/a><\/div>\n

 <\/p>\n

Millennials are extremely hard to keep track of. It seems like every other week, there\u2019s a new platform that they\u2019re taking advantage of, or a new trend that they are following. Because of this, marketing to millennials can be extremely difficult. As a marketer, it is your responsibility to keep up with the always-changing trends and be able to jump on the opportunity when certain events go viral.<\/p>\n

Know That Not All Millennials Are the Same<\/h4>\n

Millennials account for 80 million people in the U.S. That is a huge number \u2013 nearly a quarter of the entire American population. With a head count of 80 million, it\u2019s important to know that you can\u2019t just market to millennials as a whole. It\u2019s important to note that out of these 80 million, there are hundreds of segments.<\/p>\n

Let\u2019s take social media for example \u2013 depending on a millennial\u2019s interests and environment, they may frequent one platform more than the others. So while one millennial may use Facebook as their go-to social platform, another one may use Twitter.<\/p>\n

This principle goes with all aspects of marketing to millennials. They don\u2019t all have the same interests, hobbies or values. Depending on what your product is there will be multiple ways for you to market it.<\/p>\n

Advertisement<\/div>\"\"<\/a><\/div>\n

 <\/p>\n

Speak Their Language<\/h4>\n

By this I mean talk how they want to be talked to. But please do not become one of those cringey brands that uses lingo to try to be hip. If you\u2019re a software producer, your target audience probably isn\u2019t saying \u201cLOL YOLO\u201d so much as being bright, intuitive young adults. Speak the language of the audience you\u2019re targeting and you\u2019ll find that you\u2019ll see more success.<\/p>\n

Look into the causes and passions are of your target audience. This isn\u2019t just for millennials \u2013 this is for all aspects of marketing. Whatever language your target audience uses \u2013 speak it.<\/p>\n

Keep Up with Trends<\/h4>\n

This is arguably the most important aspect of marketing to millennials. With millennials, trends can come and go in an instant. As a business it\u2019s important that you jump on these trends as quickly as possible.<\/p>\n

For example, the current trend of of writing this article is the mannequin challenge. As a business, you could easily jump on this trend by creating your own video featuring your product and sharing it through social media platforms. This way, when people are searching for the mannequin challenge, your business could be seen.<\/p>\n

Advertisement<\/div>\"\"<\/a><\/div>\n

 <\/p>\n

The Internet Is Your Best Friend<\/h4>\n

Lastly, make sure you spend a lot more time marketing your product on the internet rather than through more traditional methods such as television, radio or print. Most millennials get the information on the products they want through the internet. In fact, 67% of millennials believe they can find a YouTube to gain information on anything they want. Another 63% of millennials search social media for coupons. Statistics like these show the importance of utilizing digital marketing when targeting millennials, as it can only benefit your brand!<\/p>\n

Millennials can be a tough demographic to market your business to, but if done properly can yield fantastic results. If done right, they can be the most profitable demographic. If you need help marketing to millennials don\u2019t fret \u2013 Web Geeks are here to help!<\/p>\n","protected":false},"excerpt":{"rendered":"

  Millennials are extremely hard to keep track of. It seems like every other week, there\u2019s a new platform that they\u2019re taking advantage of, or a new trend that they are following. Because of this, marketing to millennials can be extremely difficult. As a marketer, it is your responsibility to keep up with the always-changing […]<\/p>\n","protected":false},"author":3,"featured_media":6576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[53],"tags":[],"class_list":["post-3228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nHow to Market to Millennials - Web Geeks<\/title>\n<meta name=\"description\" content=\"Millennials are extremely hard to keep track of. 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This makes them a tough demographic to market to - but don't worry, it's not impossible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webgeeks.com\/how-to-market-to-millennials\/\" \/>\n<meta property=\"og:site_name\" content=\"Web Geeks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webgeeksmarketing\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-09T15:15:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-08T18:00:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webgeeks.com\/wp-content\/uploads\/How-to-Market-to-Millennials.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"webgeeks\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@webgeeksmktg\" \/>\n<meta name=\"twitter:site\" content=\"@webgeeksmktg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"webgeeks\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/webgeeks.com\/how-to-market-to-millennials\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/webgeeks.com\/how-to-market-to-millennials\/\"},\"author\":{\"name\":\"webgeeks\",\"@id\":\"https:\/\/webgeeks.com\/#\/schema\/person\/955d561759122c16b0591a37deddbf7a\"},\"headline\":\"How to Market to Millennials\",\"datePublished\":\"2016-11-09T15:15:49+00:00\",\"dateModified\":\"2023-11-08T18:00:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/webgeeks.com\/how-to-market-to-millennials\/\"},\"wordCount\":570,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/webgeeks.com\/how-to-market-to-millennials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webgeeks.com\/wp-content\/uploads\/How-to-Market-to-Millennials.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/webgeeks.com\/how-to-market-to-millennials\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/webgeeks.com\/how-to-market-to-millennials\/\",\"url\":\"https:\/\/webgeeks.com\/how-to-market-to-millennials\/\",\"name\":\"How to Market to Millennials - Web Geeks\",\"isPartOf\":{\"@id\":\"https:\/\/webgeeks.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/webgeeks.com\/how-to-market-to-millennials\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/webgeeks.com\/how-to-market-to-millennials\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/webgeeks.com\/wp-content\/uploads\/How-to-Market-to-Millennials.png\",\"datePublished\":\"2016-11-09T15:15:49+00:00\",\"dateModified\":\"2023-11-08T18:00:55+00:00\",\"author\":{\"@id\":\"https:\/\/webgeeks.com\/#\/schema\/person\/955d561759122c16b0591a37deddbf7a\"},\"description\":\"Millennials are extremely hard to keep track of. 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href=\"https:\/\/webgeeks.com\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","rttpg_excerpt":"  Millennials are extremely hard to keep track of. It seems like every other week, there\u2019s a new platform that they\u2019re taking advantage of, or a new trend that they are following. Because of this, marketing to millennials can be extremely difficult. As a marketer, it is your responsibility to keep up with the always-changing…","_links":{"self":[{"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/posts\/3228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/comments?post=3228"}],"version-history":[{"count":0,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/posts\/3228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/media\/6576"}],"wp:attachment":[{"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/media?parent=3228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/categories?post=3228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webgeeks.com\/wp-json\/wp\/v2\/tags?post=3228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}